Hill Holliday is a Boston based advertising agency, providing a wide range of creative work.
- ART DIRECTOR + DESIGNER -
ILLUSTRATION LIBRARY
Illustration + Design
Used for: Frontier Illustration Library + Digital Ads
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After being provided a list of copy lines that embodied traits of the fiber internet provider Frontier Communications, it was my pleasure to create accompanying illustrations that conveyed the playful copy. Over 40 illustrations were made.
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Illustration themes included:​
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Major life changes (home ownership​, expanding your family, celebrations.​
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Play on words - who doesn't love a good pun?
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Current events + pop culture
VIDEO ADS
Art Direction, Concepting + Design
Used for: Pharmaceutical Commercial
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After receiving the creative brief, my copywriting partner and I were tasked with coming up with a video campaign to appeal to a younger generation to promote the freedom of choice by using a reversible form of birth control. TBH, IDK, IUD- the script used the "texting" style of acronyms to get to the message faster by using those that were also 3 letters long. By showing a variety of lifestyles, we were able to convey that Mirena + Kyleena were great options whether you were someone not ready to start a family yet, or someone who didn't want a permanent solution to prevent pregnancy. Peace of mind, without possible pregnancy being on your mind.
SOCIAL CAMPAIGN: WTF WEDNESDAY
Art Direction, Concepting + Design
Used for: Pharmaceutical Social Campaigns
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WTF Wednesday was proposed to provide a platform to bust rumors or myths about IUDs so more women can learn what’s fact vs. fiction when it comes to getting an IUD.​
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Paid partnerships could be done with influencers and real people who can share their own experience getting an IUD and can "bust" a myth that they believed before they became more educated on IUD's.
SOCIAL CAMPAIGN: AMA
Art Direction, Concepting + Design
Used for: Pharmaceutical Social Campaigns
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Continuing our larger campaign idea of using acronyms to communicate about IUD's, we proposed specific influencers who we thought embodied those who could provide unfiltered, honest and real-time answers to questions you might be scared to ask in person or couldn't wait to find out.​
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Paid partnerships could also be done with OBGYN's so viewers could know that the information being shared was provided from someone qualified to do so.
PRINT ADS
Art Direction, Concepting + Design
Used for: Pharmaceutical Print Campaigns
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Wherever you are in life, you’re a woman with a game plan. And right now, for whatever reason, getting pregnant isn’t a part of it. Because you’ve evolved, and your birth control should too. Mirena and Kyleena give you the power to
avoid WTF moments with up to five years of pregnancy prevention. IUD, FTW.
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My copywriting partner and I wanted to make sure we immediately caught the readers eye with bold imagery interacting with the themed copy, highlighting brand colors within the photography environment.
PAID SOCIAL CAROUSEL
Art Direction + Design
Used for: Kisqali Paid Social Assets
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Working with a list of copy lines that embodied traits of the fiber internet provider Frontier Communications, it was my pleasure to create accompanying illustrations that conveyed the playful copy. Over 40 illustrations were made.
​
Illustration themes included:​
-
Major life changes (home ownership​, expanding your family, celebrations.​
-
Play on words - who doesn't love a good pun?
-
Current events + pop culture
TRADE SHOW BOOTH DESIGN
Design + Production
Used for: Pharma Trade Shows + Displays
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I was tasked with designing a pop-up display that would be easy to transport from venue to venue, while staying true to the Kisqali brand. The large graphic backdrop provides the attention grabbing colors and pin drop icon from the logo, while the standing banners and print materials/holders allow for photography of real patients on the medication with empowering testimonials.​
PRINT ADS
Art Direction, Concepting + Design
Used for: Pharmaceutical Print Campaigns
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Although not every person with breast cancer has the PIK3CA mutation, every person with the PIK3CA mutation has Piqray.
The piqray logo was already set, so we used it's geometric patterns and primary colors woven into the designs. The shapes intended to provide organized structure to both emotionally heavy and copy heavy designs.
