WHOOP is a fitness & health company aiming to help improve your life by tracking your strain, recovery & sleep through a wearable device.
- SENIOR BRAND DESIGNER + ART DIRECTOR -
WHOOP YOUR WAY
Art Direction, Designer + Web Production
Used for: Social, Website + Launch Materials
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WHOOP Your Way is a customizable design experience that allows you to personalize your WHOOP Band, Hook, Clasp, and Slider with thousands of different color combinations.
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This visual was used to promote the launch, showing the endless possibilities of customizable combinations that could fit any users personal style- day or night, party or workout.​
ICON LIBRARY
Illustrator + Designer
Used for: Website Product Descriptions
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After being tasked to make the product details section of the accessories shop, I created a visual icon library to use to describe the desired features of the products.
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Types of icons created:​
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Generation of product
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​Materials made of
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Sustainability efforts
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Product Details (straps, pockets, etc.)
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Intended use (fashion vs. workout)
DATA VISUALIZATION
Designer: Typography + Icon Visuals
Used for: Social, Digital Ads + Presentations
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In order to show the data and findings from the larger WHOOP user population, I created various graphics to show the information in an exciting and easily digestible way.
The design on the right is just one example of day-to-day tasks to follow brand guidelines and display any sort of data that was discovered from WHOOP users to be shared on social, website, blog posts, presentations, etc.
EMPLOYEE RESOURCE
GROUP LOGOS
Designer
Used for: ERG Communications + Events
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One of the best parts of working for WHOOP was how much they appreciated the diversity of their employees. In order for all of the ERGs to feel unified, while celebrating their differences, I created logos for each employee led group.
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Each ERG selected their name and a color/colors that represented them, and I brought their logo to life.
PATCHES
Designer + Production Artist
Used for: Events + Apparel
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One of WHOOP's largest communities was CrossFitters. A common feature for their training bags is a strip of velcro to apply patches. In order to appeal to this community, I decided to create our very own WHOOP patches.
(A core component of WHOOP is waking up and checking to see how your body had recovered from the previous day. Your "recovery score" is a number that would then be correlated with the color red (poor), yellow (mid), or green (good) depending on your data. Sharing your score was seen as a "badge of honor" to some, so we literally created a patch to wear it as such.)
EVENT ACTIVATION + STORE DESIGN
Designer + Art Director
Used for: Event Pop-Ups + Testing Facilities
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When attending events, I turned our app and product into a retail experience that felt alive and aligned with the vibe of the occasion. I also brought our product testing spaces to life —inside and out—transforming them into branded environments that drew people in and told our story.
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Types of activations:​
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Window displays
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PGA golf simulator
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CrossFit pop-up stores selling product and accessories
PHOTO RETOUCHING
Designer
Used for: Post Production + Photo Asset Library
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While at WHOOP I was tasked with adjusting colors and textures of band colors to accurately portray what a consumer would receive, removed clutter or backgrounds to simplify an image and bring emphasis to the focal piece, and did general clean-up to make images look their best.
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PHOTOSHOOTS
Art Direction + Production Planning
Used for: New Product/Accessory Launches
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One of my favorite responsibilities was helping to envision how to launch new campaigns. In order to keep up with demand, sometimes this involved quick + dirty photoshoots in the office, or full-blown multi day shoots on location.
From the beginning concepting with the team, planning logistics for the shoot, making shot lists, to picking talent and set design- these were just some of the many tasks that I helped complete to create a successful photoshoot. I'd like to think my attention to detail really shined on shoot days!​
EMAIL DESIGN
Layout Designer
Used for: Email Campaigns
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Emails at WHOOP were more than just messages—they were moments. Whether we were welcoming new users, launching a product, or rolling out a campaign, I was tasked with crafting layouts that made complex content feel effortless to absorb. By blending bold photography, custom iconography, and data-driven visuals straight from the WHOOP app, I helped transform long-form copy into engaging, scroll-stopping experiences.​
