Underline El Paso works to provide an open-access fiber network to give members of the community choice of Internet Service Provider (ISP).
- VISUAL BRAND MANGER -
DIGITAL ADS
Illustration, Art Direction, Design + Web Production
Used for: Display Ads, Meta, LinkedIn, Reddit
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While establishing and maintaining brand guidelines, I created these digital ads for a variety of different uses and themes to reach our audiences online.
For all other digital work created by the external agency, I project managed, saw the designs from start to finish and gave creative direction/feedback ensuring brand standards were being upheld.
MAILERS
Design + Print Production
Used for: Mail + Handout Postcards
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One of the key ways Underline El Paso markets gigabit internet to residents in their fiber markets is through print materials. My role was to illustrate, layout, prep for print and then communicate with vendors to bring these to life.
Themes shown:​
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Seasons: Spring, Summer, Fall + Winter
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Multi-dwelling units (apartments)
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Local client Testimonials
ILLUSTRATION
Illustration Adaptation
Used for: Print, Social, Digital Ads, OOH, Posters, Photo Props + More
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While working with an external agency to create our illustration library, I also helped to repurpose and draw some of our mascot's different looks by taking current illustrations and altering them to fit new themes.
This character's name is Ollie- My personal favorite that I illustrated is his "mummy" Halloween look, with him being wrapped in Christmas lights being a close second.
TRADITIONAL OOH
Design + Print Production
Used for: Billboards, Bus Shelters + Public Benches
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We also tried to reach new clients through a variety of out-of-home advertisements. This was a fun challenge as the designs would need to keep interest and relevance for longer periods of time, while creating long term exposure in market.
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We tested general internet messaging, income based messaging, testimonials and seasonal themes.
WELCOME PACKETS
Design + Print Production
Used for: Welcome Packet Print Materials
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After signing up with Underline service, new clients receive a packet of materials to provide them with information on how to get started, basic FAQ answers, along with materials to get referrals and fun ways to promote Underline.
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Welcome packets included:​
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Welcome letters
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Stickers
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Referral information
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FAQ's
EVENTS + SWAG
Design, Vendor Management + Print Production
Used for: Events attended, sponsored + hosted
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Whether it be an event hosted by Underline or one that we are just a small part of- we aimed to make a big impact with our bright visuals and theme-specific swag. No matter where we go, the marketing van is always ready to let folks know that Underline is attending.
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Events include:​
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Local soccer team sponsorship
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Pop-ups at breweries, restaurants + dog parks
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Holiday themed events
SOCIAL
Design + Digital Production
Used for: Underline Social Media Accounts
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The Underline social accounts are such a fun way to express the fun, vibrant brand through its bold color palette, whimsical illustrations and intentional copywriting. The goal was to make these designs eye-catching enough to gain new customers and even have Underline "champions" of the brand share and post themselves to spread the word about what we are doing in their community.​
PRINT MATERIALS
Design + Illustration
Used for: Local Print Ads + Leave Behind Materials
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A major way that we connect with our local community is through print materials. We advertise in the local community magazines and newspapers, in addition to leaving behind door hangers and folding brochures to provide context and information about Underline when an in-person interaction is not possible.
